[PRESS RELEASE]
Think your denim utters nary a word
about you? We beg to differ.
Take bell bottom jeans, for example.
These pants, with their iconic bell-shaped hems, were introduced
innocently enough — sailors in the U.S. Navy first wore them in the
19th century. By the late 1960s, however, these
exaggerated flares had been adapted by fashion-forward teenagers, not
only as adolescent garb, but also to show a generation’s
counterculture sensibilities. Even today bell bottoms speak so
symbolically that they’ve become a key emblem of the 1970s, as much
as a tie-dye headband.
Sporting bell bottoms in modern
times isn’t out of date, but simply retro-chic, depending on your
overall sense of style. Luckily, you’ve got plenty of other denim
options—from skinny jeans to colored jeans—that speak volumes,
too.
So what are the new fashion rules
for wearing denim? Just one: DENIM RULES!
Jeans, in all their body-contouring
comfort, can be worn everywhere—from the office to after-work
parties. Whether you want to live in denim at work or play, the key
is adapting jean-altering trends to suit your own style.
What do your jeans say about you?
From revealing classical leanings to trend-spotting clues, we’ll
tell you how your jeans are spilling the beans. But first, we’ll
look at the different types of jeans out there.
Strutting your stuff in skinny jeans
means one thing: You enjoy showing off your body. Skinny jeans say,
“I want to attract attention,” and they do. Caution: Skinny jeans
are for slender and fit bodies only. Wear a long top either tucked in
or worn on the outside to avoid a “whale’s tail” fashion
disaster (a.k.a your underwear showing).
Boot-cut jeans are just a step above
“mom jeans”. In other words, they make for a flattering look, but
they’re not exactly trendsetting. Boot-cuts say you’re not
willing to push the envelope, but you’re also not willing to be
completely left behind. How to make them cool? Wear them with a more
modern shoe and funky accessories to liven up the look.
JEGGINGS
As in, jean-leggings. These
super-slim pants are often manifestations of personality traits like
being ultra-trendy and having a youthful flair. But, keep in mind
that they are best worn by slim guys and gals. Jeggings are very
useful since they have a “tights” effect. They are great with
voluminous, long and multi-layered tops.
BELL-BOTTOMS
The bell-bottom wearing woman is one
who appreciates the “vintage” look. But they work mostly for
people who have some height to their frames. Word to the wise:
Bell-bottoms paired with a fitted top will draw attention to the
waistline.
COLORED DENIM
Why live on just blue alone? A
colored jean suggests whimsy and fun with a bit of “I’m not
afraid to experiment” mixed in. Just avoid going monochrome — yellow
over yellow, for instance, is a fashion disaster waiting to happen.
How to wear it: Since the colored denim will take center stage, pair
it on top with neutrals and clean lines.
Finding that elusive, yet perfect
jean for your body type and personality can take a lot of time.
Luckily, SM Supermalls will be holding a month-long jeans festival
this July. Celebrating fashion that never goes out of style, SM will
showcase a wide variety of events for denim lovers everywhere.
Check out THE DENIM BAR and get
stylish ideas to rock your denims. The goal is to create the perfect
outfit for you from their wide selection of jeans as well as tops,
shoes and accessories.
See the latest styles and the
hottest models at THE DENIM RUNWAY, a fashion show dedicated to all
this denim.
Find denim on sale in every style at
THE DENIM HUB, a bustling bazaar featuring all your favorite jean
brands.
And finally, with THE DENIM LOOK
BOOK, follow the country’s most popular fashion bloggers on
Facebook, Instagram and Twitter to see how they style their denims.
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