Filipino LINE subscribers join a rapidly growing worldwide community of
users
Manila, Philippines – As LINE enthralls more Filipinos with
its colorful combination of features and services, the mobile messaging app’s
global community continues to post unprecedented growth as it recently
surpassed 400 million users.
Since its launch in 2011, LINE has
grown into a global communications app that lets users communicate through
voice and video calls, as well as stickers and text messages.
“One of our goals for 2014
was to reach over 500 million users and today we’ve been able reach the milestone
of 400 million,” says Akira Morikawa, CEO of LINE Corporation. “I’d like to
thank all our users and supporters for their help so far.”
Behind growing user bases
in North America, Europe, and Southeast Asia, the amount of LINE’s daily new users
has reached a record-breaking pace of 1.7 million per day—indicating rapid
worldwide growth.
Alongside the rising number of
users, the amount of communication made through LINE has also skyrocketed.
Since the start of 2014, records have been set for the daily usage of chat
messages (10 billion/day), sticker messages (1.8 billion/day), and phone calls
(over 12 million/day).
Morikawa remarks, “Along
with the rapid proliferation of smartphones, the level of competition in the
global communications app market has become fiercer than ever, and is only
intensifying every day. We believe that this shows that messaging services have
become the crux of our mobile society, and demonstrates their incredible worth.”
To separate itself from
other messaging apps in the market, LINE continuously innovates new features
and services. In the Philippines, it recently introduced LINE Call—a new
function that allows users to
call landlines and cellular phones for affordable prices. By boosting its
multi-functionality with features like this, LINE hopes to increase its value
for Filipino users.
Morikawa concludes, “With all of this in mind,
LINE aims to further its growth and become the world’s top communications infrastructure,
taking on many new challenges along the way.”
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